This is a nice ploy, though I'm not sure how much it will effect the market.
It appears that Halo 3 will be released at the same time the PS3 is to be launched. The Halo games have looked very nice. And the first Halo game was fun for the few hours I got to play it. I'm not sure how much if any if the Halo 3 release will effect the PS3's sales.
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